James Corden gave 'consolation puppies' to Grammys losers, outraging animal rights groups

 Jerry Seinfeld receives a consolation puppy
 Jerry Seinfeld receives a consolation puppy Credit: Kevin Mazur

The very nature of awards shows dictates that more people will be disappointed that they didn't win than overjoyed that they did. British host James Corden offered a solution to that during the Grammy Awards on Sunday by giving snubbed Best Comedy Album nominees a puppy.

Corden said: "I should say to all the nominees that who are not going home with a Grammy – I don’t want anyone to be upset tonight, so the good news is nobody goes home empty-handed because all night we will be handing out consolation puppies.” 

“So if you didn’t get a Grammy, you get a puppy.”

Very small puppies were then handed out to Sarah Silverman, Jerry Seinfeld and Jim Gaffigan by assistants in the crowd.

The comics looked delighted, as did the other Grammys guests sitting nearby, such as Anna Kendrick:

Some of the millions viewing from home were also charmed by the pets, saying that the dogs were a far better prize than the awards themselves:

Many onlookers, however, were concerned about the animals' welfare, given that the young puppies were handed out in a loud and noisy room. Animal rights charity Peta led the charge in criticising awards organisers for the stunt:

The activists' feelings, however, were echoed by others on Twitter:

Neither Corden nor the Grammys are yet to respond to the controversy.