Nestle loves to experiment with different flavours of Kit Kat bars in Japan (purple sweet potato anyone?) but their latest creation has pushed the taste boundaries a little too far for some.
Citrus Gold Blend (with orange coated wafers), Pear and Shinshu Apple are just some of the hundreds of interesting flavours released down the years, but the just-launched Hokkaido melon with mascarpone cheese may just be the most bizarre yet.
The new creation is described as “sandwiching powder of Hokkaido melon and mascarpone cheese between sweet wafers covered in mild white chocolate”.
“It features a mild sweetness of Hokkaido melon and a fresh taste of mascarpone cheese,” adds Nestle.
The new Kit Kat was promoted on the Kit Kat Japan Twitter feed where the new cheesy chocolate, available to buy as a three-pack in a limited number of selected outlets, has received a very mixed reaction.
One user summed up the reaction by describing it as Kit Kat’s “worst idea ever”, while another wrote “that sounds horrible”.
Another added: “I might pass on melon and cheese.”
Here’s how Twitter reacted
The new Kit Kat is one of three new flavours recently launched in Japan, including Japanese Strawberry and Uki Matcha Green Tea.
Other Kit Kat Japan flavours already launched include hot Japanese chilli, red bean sandwich and brown sugar syrup – see the most bizarre flavours here.
Last year, a Japanese restaurant started selling KitKat sandwiches covered in whipped cream and orange peel served between two slices of white bread.
While here’s how the KitKat became a phenomenon in Japan, with 300-plus exotic varieties created, from wasabi to melon.
Earlier this year, McDonald's launched chocolate-covered fries in the Far East, with unusual food combinations particularly popular in Japan.
Why chocolate slices in the shape of cheese singles are coming to a fridge near you very soon.