Virginia Chadwyck-Healey on how to master double denim

Ginnie Chadwyck-Healy.
Virginia wears Sezane ‘Will’ jacket, £100; Sezane ‘Louise’ shirt, £85; Donna Ida, ‘Minnie’ trousers, £185  Credit: Andrew Crowley

Introducing Virginia Chadwyck-Healey, the Sunday Telegraph's new Weekend Style columnist. This week, Ginnie shows how to do double-denim for everything from school pick-up to feeding the chickens...

Good morning readers. Here we are, a new column. A momentary break amid reading about Monty Don (swoon), the latest pub to visit and “How to care for your wisteria”. I’m here to tap into your fashion consciousness.

A brief introduction. I worked at British Vogue for 12 years and had the Voguette wardrobe to go with it – from the Jimmy Choos and the Pradas, to the Topshop bargains (oh, how we loved that Kate Moss collection), the Alexa Chung x M&S trench coat, and of course the Gucci mania that sent shock waves around Vogue House.

Then I moved out of London in 2016, with my husband and two young children. To Berkshire. No, not a million miles from the capital but “country” all the same. I commuted back and forth from Paddington.

I learnt that standing on a station platform at 7.30am required a very different “look” to meeting the communications director of Louis Vuitton. What lurked under my desk was a mix of mud-spattered trainers and Marni sandals. And then? Then I left Vogue and set up my own consultancy.

But the clothes came with me. And I intend to wear them beyond the realms of W1. So this is the beginning of “Weekend Style”, where I aim to shed light on alternative ways to dress for life in the country (or a weekend at Soho Farmhouse or a cottage in Norfolk for you city folk). Because we don’t always have to resort to the stereotype of starry jumper and skinny jeans – or indeed tweed and jodhpurs.

I’m guessing many of you are holding on to a lot of pieces from a past life that you feel “aren’t country- friendly”. I imagine the retail park staples of Next, M&S, JD Sports and Tu at Sainsbury’s mean you throw random items into your trolley just to get that new-purchase buzz from a rare dose of retail therapy.

Well, this column’s for you (and you, my best friend in Cornwall, and you, my chicest client in Perthshire). Let’s start with double denim. “What?!” I hear you say. I promise it does work, and it can be both smart and practical. And a jacket like Sézane’s Will ticks so many boxes that you can go from feeding the chickens, to doing the weekly shop, to picking up your children (or grandchildren) from school.

I’m hoping to come up with ways to look and feel good in the mud, at the school gate, at the parents’ meeting, at the village cricket match, and best of all, on that rare night out. Little tweaks, clever investment pieces, new independent boutiques to follow, some tried-and- tested beauty gems and some gorgeous new style hits – just in case you ever find yourself opposite Monty Don himself at the next dinner party. Enjoy.

Ginnie's picks

 Big sleep bath salts 400g, £32, Ila-spa; Complexion enhancer, £40, Cosmetics a la Carte; Khaki a-line skirt, £25, M&S

Jeans, £185, Donna Ida; Canvas tote bag, £450, Liberty London; Grey suede shoes, £80, Superga

Follow Ginnie on Instagram: @Ginniech00 or visit her website