Best for: A stylish supermarket dash.
Star pieces: The embroidered collar shirt – very Miu Miu meets vintage treasure - and the matching sets in the label's signature prints.
How to style it for home or out: The gingham blouse and nightie will take you from bed to your 10am work video call in seconds (maybe add earrings?) – they look especially passable because they’re made from fabrics intended for ready-to-wear. Do the head-to-toe silk look (complete with matching eye mask) over Christmas and coordinate with your mother/daughter/sister/ housemate.
We love: That this winter’s pretty PJ top could be next summer’s best blouse. BH
Navy pyjama set, £89, Yawn
Best for: Low waste production, high cotton quality
Star Piece: Any of their original in-house prints
How to style it for home or out: London-based Yawn only produce what they know they can sell. They launch small batches - all the patterns are hand drawn in their London studio - and produce more according to demand. So if your taste is esoteric and you choose one of the less popular patterns, you could end up with something quite rare. The fine cotton feels particularly silky - if they can’t find the right fabric they ask their mills to weave one for them. Horizontal buttonholes, deep pockets and a cut that’s comfortable but not baggy make for pretty much perfect pyjamas. LA
Sorbet Classic Silk Pyjama Set, £345, Yolke
Best for: Anyone experiencing holiday withdrawal symptoms
Star piece: Cotton pyjamas
What it says about you: You want to bring the Sicilian hills to Somerset, Surrey or even South Kensington with this delightfully cheerful print that will see you demanding an Aperol Spritz at 6pm rather than a cup of tea and a biscuit. Made from organic cotton with slim cut, flattering trousers and piping around the hem, these pyjamas can also be dangerously comfortable if you’re hoping to occasionally get dressed this lockdown.
How to style for home and out: Wear the set at home with thick socks and a cashmere cardi – and come spring, take the shirt out to the park with jeans and sandals.
We love: Match your pyjamas to your kitchen thanks to Yolke’s lemon-print tablecloth. MT
Olivia von Halle
Best for: After-hours glam
Star piece: The Lila silk pyjamas, especially in the Zelda zebra print
What it says about you: That you value the finer things - and that you’d never be confused for a minimalist. Olivia von Halle launched her line of luxe pyjamas after searching for something to slip into following an evening on the town. Her designs are meant to be seen as much as they’re made to be slept in. “I love wearing our pyjamas as eveningwear,” von Halle says. “It feels like it’s got a nice, naughty twist to it.” Truly these PJs are too chichi to reserve for bedtime. Throw on an embellished headband, velvet mules and big earrings for a Zoom call. Cocktail optional.
We love: The eye-embroidered eye masks - an alt-headband for your next Holly Golightly costume party. EC
Desmond & Dempsey
Jaguar print cream set, £180, Desmond & Dempsey
Best for: Long mornings in bed
Star piece: Jaguar-print pyjamas
What it says about you: Joel and Molly Jeffery are partners in bed and in work, and got the idea for the brand after she kept stealing his shirts to read the Sunday papers with toast, and his dry cleaning bill kept growing. If that sounds familiar, you’ll love the soft, printed cotton separates – and their oversized shirts in particular can be pretty or sexy depending on whether you decide to add matching pyjama bottoms.
How to style it for home or out: The jaguar-print pyjamas are perfect for long winter mornings drinking coffee at home, but come summer, the shirt looks lovely over denim shorts with some gold jewellery.
We love: Matching knickers to take lockdown co-ordination up a notch. MT
Midnight Stripe Linen Pyjama Trousers Set, £100, Piglet
Best for: Sunday loungers / Couples that share clothes
Star piece: The striped linen set
How to style it for home or out: The camo collar easily lends itself to office casual. Tuck it into your skirt or jeans and accessorise with a blue headscarf for a Parisian look.
What it says about you: Piglet is all about community, from the brand’s point system, Piglet Perks, to their rural production on the Knepp Estate in West Sussex.
We love: The linen pyjama set comes in five colours ways and they’re all unisex, allowing you to mix and match with your partner at home. Instead of paying for a full set, go halves. HM
Hesper Fox x Hestia
Cleo yellow cotton pyjama set, £120, Hesper Fox
Best for: Zero-waste luxury with a purpose
Star piece: The pyjama sets made from deadstock Italian luxury cotton in cheering hues (we love the yellow)
What it says about you: Everyone deserves to feel safe at home. Since the first lockdown, domestic violence charity Hestia has registered a 53 percent increase in downloads of its support app, and over a 70 percent increase in calls to 999 through their services. On the eve of a second lockdown, London-based loungewear designer Hesper Fox has released a new collection of ultrasoft cotton pyjamas designed to support the organisation’s work.
How to style it: Fluffy slippers and a big bowl of popcorn - these are box-set jammies
We love: The charitable element - the brand has pledged to donate £10 from each sale to Hestia. EC
Look & Cover
Pyjama shirt, £45, Look & Cover
Best for: The family affair
Star piece: Monogrammed cotton pyjamas for all
What it says about you: It’s the winter of 2020, and colour coordination with those in our bubble is all the fun we have left. Look & Cover’s matching PJs for women, men and children are a sweet choice for a month’s worth of at-home family movie nights, pictures of which are guaranteed to attract likes on Instagram.
How to style it for home or out: Matchy matchy is great when at home, or break up the set and team the shirt with jeans when you go out.
We love: Free monogramming on every set, which will help differentiate whose are whose in the wash. CL