Ethical brands that don't skimp on style - and other sartorial tips from Natasha Lee, founder of Wild Child Kitchen

she wears it well 
Natasha Lee with her dog Goji, shot by Alice Whitby (photographer's assistant: Glen Travis; styling: Rebecca Davies; hair & makeup: Freya Danson Hatcher) Credit: Alice Whitby

28-year-old founder of Wild Child Kitchen, London's healthy-food service for children, Natasha Lee is as discerning about clothes as she is her ingredients. 

She tells us how she looks stylish while running a start up...

Sometimes a quick fix is key

''Sometimes my day runs from 5am to 11pm, in which case I’ll think, ‘How can I quickly transform this outfit?’'' Lee tells The Telegraph. ''Tailored trousers and a T-shirt, paired with pumps for day, and with a blazer and heels for evening, is an easy way to do this.''

Approach buying clothes the same way you would food 

''We spend so much time looking at the ethical sourcing of our ingredients and the effect it has on people and the environment, which has undoubtedly started influencing my clothing choices more,'' says Lee. ''I think you can't help but be more conscious about what you're buying and where it comes from, right down to the traceability of the fabric and the ethics around its production.'' 

Credit: Alice Whitby

Wrap neck long sleeve knit, £145, King & Tuckfield; Pensee trousers, £239, Claudie Pierlot; velvet mules, £195, L.K. Bennett

Don't write off ethical brands as frumpy

''I’m always on the lookout for sustainable brands. Amour Vert and Reformation are two US labels that are environmentally friendly without compromising on style,'' says Lee. ''Everlane is another America-based ethical brand that ships globally. It does beautiful leather bags at very reasonable prices.''

''I feel like previously people have assumed that sustainable clothes aren’t stylish and that’s stopped innovation and young brands moving into that area because of the association, but now that we’ve got this global consciousness it’s becoming increasingly important for young people to know where their clothes come from,'' she continues. ''There are a lot of young design students starting ethical brands, but it’s also great to see bigger brands doing the same, like H&M's conscious line and Eileen Fisher.''

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Buy what you like - not what you think you should wear

''When I was younger I would try to emulate people or copy an entire look from a magazine, and those were the times I felt the least comfortable in what I was wearing,'' remembers Lee. ''But when I've opted for something that felt good on my skin, those are the times I think I've looked my best. Always try to be your authentic self.''

What does that mean for her? ''I'm generally quite classic in my wardrobe choices. I love Claudie Pierlot, Maje and Club Monaco. And I'm a sucker for Topshop Jeans. I'm short and its Joanie and Jamie jeans fit me really well.''

Seize the opportunity to dress up

''I definitely enjoy dressing up,'' says Lee. ''I feel ten times more confident when I've got a pair of heels on, and I think now, because I often have to be quite practical with what I wear in the day, I particularly love it when I get the opportunity to wear something a bit more special in the evening or on the weekend. So I do try to make a bit  more of an effort.''

Look for style inspiration in unexpected places

''I think travelling has influenced my style, particularly with regards to the colours and fabrics that I love,'' describes  Lee. ''My Chinese friends are incredibly stylish - I often pick up little details that I think are nice when I see them.''