Socality Barbie: the Instagram account poking fun at bloggers

Socality Barbie
Credit: Socality Barbie/Instagram

Anyone who enjoys an occasional scroll through Instagram will be all too familiar with standard professional blogger fodder – the perfectly laid-out outfit shots, the overuse of hashtags such as #Blessed, #LiveAuthetic and #BeHumble; ‘inspiring’ quotes and contemplative shots of said blogger atop a misty mountain or taking in a seaside sunrise. Well one Instagram user was starting to find all of the above a bit #yawn and decided to do something about it.

A Portland-based wedding photographer, who wishes to remain anonymous, decided to create an Instagram account dedicated to highlighting “how ridiculous social media has become.”

“I was getting tired of seeing people taking the same pictures, in the same places, and using the same captions all while hashtagging ‘#LiveAuthentic,’” she told Buzzfeed.

And so @socalitybarbie was born. The creator began mimicking the types of Instagram pictures and captions she had become so bored of by using everyone’s favourite mass-produced doll, Barbie, to really hammer the point home. Cue Barbie nursing a cup of coffee, peeking through a leaf in a forest and looking windswept atop a cliff as she ponders: "You can never cross the ocean until you have the courage to lose sight of the shore".

“I’ve sat in coffee shops and watched people set their coffee on the floor while they stand on a chair just to make their morning cup of coffee appear more interesting than it really is,” she added of the lengths some Instagrammers go to to get the ‘perfect’ shot.

The account, started three months ago, now has over 750,000 followers.

“I get it, it’s pretty to look at,” she says. “But it’s so dishonest. Nobody actually lives like this. And it’s so overdone that it’s becoming boring,” the creator told Wired.

Her views echo those of bonafide hipster Alexa Chung, who recently told The Telegraph: "no one is as happy as they seem on Instagram. Even friends of mine. I’ll say, 'Wow, that looked amazing!’ and they’ll be like, 'Nah, it wasn’t.’ I tell them, 'You need to stop putting that stuff up because it looks perfect.’ But then Instagram would be awful if it was reality, wouldn’t it? 'Here are my spaghetti hoops and me crying over EastEnders.’”