By Claudia Green
Stella McCartney is today launching her 2017 Breast Cancer Awareness Campaign, working with multiple Grammy Award-winner Alicia Keys to bring awareness to the cause.
McCartney has designed a limited edition Ophelia Whistling set, available from 1st of October as part of her autumn lingerie collection, in Japanese “Poppy Pink” lace, profits from which will be split between two charity initiatives.
Ophelia Whistling Soft Cup Bra, £125, available to pre-order at StellaMcCartney.com
With Alicia Keys at the forefront of this year’s campaign, the two fashion and music stars are joining forces to emphasise the importance of regular check ups and help the prevention of breast cancer. The campaign will therefore support the Memorial Sloan Kettering Breast Examination Center of Harlem - the neighbourhood in which Alicia Keys was born and raised - as well as the The Linda McCartney Centre, which is part of the Royal Liverpool University Hospital and was set up in Stella's late mother's name in 2000.
Ophelia Whistling Briefs, £65, available to pre-order at StellaMcCartney.com
To further this, 2017’s campaign specifically highlights the inequalities within many early detection programs, reflecting on the horrific statistic that risk of cancer mortality is 42% higher for African American women than Caucasian women. Since 2014, the designer has been supported by Kate Moss, Cara Delevingne, Chelsea Handler and other stars in raising awareness for the cause and encouraging women to check themselves.
Since 2001, Stella McCartney has been a fashion power-house, creating clothes specifically for intelligent, modern women. As she prepares to show her spring 2018 collection at Paris Fashion Week on Monday, the designer shows once again that she is as interested in the empowering women in their healthcare choices as much as their style.