Who’s behind it?: This bubbling-under Spanish label, headed by design duo Marga Massanet and Jacobo Cobian, has been quietly impressing us with its elegant, bohemian styles, which offer something for the grown-up hippy.
The low-down: ‘We have a passion for fabrics, finishes and colours. We like opposites, combining masculine with more feminine dresses. The 1970s decade is always present in our collections.’
Whats the damage: Starting from £141.75 for a blouse.
What you should know: If you share fashion’s crush on all things 1970s, you’ll be in heaven. Masscob’s modern twist on a vintage decade means these pieces will outlast the trend. Victoria Moss
Who’s behind it?: A collection with a distinct global feel, this line is inspired by founder Hina Moss’s travels. All clothes are produced in India and a percentage of profits will be given to a local children’s charity in Delhi.
The low-down : ‘There is a boho aesthetic to the brand. We’re inspired by beautiful vintage fabrics, laces and artwork we find on our travels around the world.’
What’s the damage?: as little as £65 for a cute lace top
What you should know: This winter’s Aztec tapestry coat and drawstring denim jumpsuit are saying all kinds of good things to us. Victoria Moss
Who’s behind it?: If, like us, you’re a fan of an affordable-yet-luxe ‘midi’ bag, you’ll be pleased to discover this sweet little offering from Istanbul-based sisters Merve and Beste Manastir, who create their pieces in their father’s craft-leather factory.
The low-down : ‘We offer craftsmanship and innovative design, and hold a commitment to being an affordable brand.’
What’s the damage?: Affordable as ever bags start from £240
What you should know: As well as being rather reasonable, Manu Atelier is chic in a low-key, minimal-logo, very now sort of way. Our pick is the black cross-body bag. Victoria Moss
Who’s behind it?: This fledgling online-only French brand is aiming to be your new go-to for chic basics with Gallic twist. It has already collaborated with fellow pared-back-cool pioneer Madewell (the US-based little sister to J Crew), and when it launches in the UK next month, expect to hear a lot about it. Created by self confessed bargain hunter Morgane Sezalory
The low-down : ‘We have a laid-back Parisian aesthetic that embodies femininity, effortless style and classic silhouettes – but with a fashionable twist.’
What’s the damage?: Prices start from £69 for a blouse
What you should know: Limited-edition collections every month mean there will always be something new to lust after. We’re already obsessed with the faux fuzzy white jacket: dream winter purchase. Oh, and the shoes are really, really good… C’est l’amour. Victoria Moss
MO & CO
Who’s behind it?: With the mass exodus of European brands heading over to China, it’s only fair that we get a look in at some of their home-grown fashion favourites. Selfridges is exclusively launching this label, which boasts 600 stores across China.
The low-down : ‘Our fashion proposition offers something quite different: we bring a mix of modernity, minimalism and an always stylish silhouette.’
What’s the damage?: Quirky slogan tee’s are only £65
What you should know: Ideal for colour-friendly minimalists, snap up its super-sweet clean-cut pink coats and sweaters. Victoria Moss
Who’s behind it?: Founded by husband and wife Kim and Scarlett Mellor, this Australian shoe label has had a recent jolt of cool thanks to the style skills of their three daughters, who are now involved.
The low-down : ‘We create collections based on what we want to wear. We like to have fun with materials and aren’t afraid to try new things. We’re constantly evolving.’
What’s the damage?: Get chic little mules for as little as £91
What you should know: Their chunky heeled ankle boots are spot on for pairing with this season’s cropped trousers, injecting just the right amount of rock’n’roll. Plus, they’re ever so comfy.
The low-down: Clothes for the busy woman who still wants to look elegant.
Who’s behind it? Renli Su, who launched the brand in 2013 following stints at the Central Academy of Fine Arts in Beijing, where she studied painting, and the London College of Fashion, from where she graduated with an MA in Fashion Design and Technology.
What's the damage? Prices start at £175 for a block-printed scarf.
What you should know: She’s passionate about handmade techniques and history, and wearability is at the forefront of her design ethos, as are organic and eco-friendly materials. Victoria Moss
The low-down: Think classic shirts and shirt dresses, glorious fine knits and timeless outerwear. With simplicity there is longevity, that's Rae Feather's wonderful motto.
Who’s behind it? The wonderfully named Rae Feather herself, who spotted a void in the market for staple, stylish pieces, in flattering well-considered shapes, great quality natural fabrics and yarns - at affordable prices – so decided to do it herself.
What's the damage? Prices start at just £30.
What you should know: Rae’s clothes areless about fashion and much more about style. Cashmere, cotton and linen are her go-to materials, and every single piece is made with elegance in mind. Look out for her beautiful (and reasonably priced) monogrammed straw baskets and clutches everywhere this summer, we've already seen them on (and under) the arms of the fashion elite.
The low-down: If 'cool brand' had a dictionary entry, être cécile would be its description. Here you'll find snappy slogan tees, natty knits and statement skirts all designed to fit comfortably into any fashion girl's wardrobe seamlessly.
Who’s behind it? Created by fashion consultant and street style superstar Yasmin Sewell (above), her husband Kyle Robinson and consultant and forecaster Jemma Dyas, the brand is one of style and humour, adding a welcome sprinkle of personality into wardrobe staples.
What's the damage? £70 will get a you a signature tee, and £110 will get you a statement sweatshirt.
What you should know: Its heritage is based around Cécile, an Irish-born artist living in 1960s Paris with a love of animal prints and a creative flair for fashion, who was also the grandmother of one of the founders, and as such there's a clear nod to French style and its nonchalant simplicity.
The low-down: Who knew you could base a whole brand around a keffiyeh scarf? Well, you can and the results are pretty damn fantastic.
Who’s behind it? Cecilie Jorgensen, a former student at the Danish School of Design.
What's the damage? £65 will get you a signature top – perfect for pairing with jeans.
What you should know: Cecilie Copenhagen was born out of an 'I have nothing to wear' moment back in 2011, something we can all relate to. But instead of crumpling into a ball on the floor Jorgensen combined a couple of worn keffiyeh scarves into a tunic and danced off into the night. Countless requests about the top came tumbling in the following day and so Cecilie Copenhagen was founded.Skirts, trousers, shorts, dresses and jackets were gradually added, all retaining Cecilie Copenhagen's signature keffiyeh print, and prices start from a super affordable £65.
The low-down: Elphick cleverly zips from comic to classic with supreme ease. Her debut collection, titled 'You got the luck', is all about the things that bring us good fortune - from elegant courts adorned with four-leaf clovers or black cats, to heels that carry a Royal Flush. But as well as shoes that shout fun Elphick's also got simple and sophisticated covered; her daintly 'Gold Dust' peep-toes with a delicate strap are fast becoming a fashion pack favourite.
Who’s behind it? Camilla Elphick, who has an impressive pedigree; Nicholas Kirkwood and Charlotte Olympia both nestle on her CV, and she's studied at both Parsons and London's Cordwainers.
What's the damage? Prices start at £340.
What you should know: All shoes are handmade in Italy and feature Elphick's signature, super-flattering curve detailing just below the ankle.
The low-down: Edit is fast becoming the go-to label for fashion editors.
Who’s behind it? Founded in 2012 by Hong Kong-based architect Jacqueline Chak and accountant Genevieve Chew.
What's the damage? Its prices sit with brands like Whistles meaning it's a little bit of everyday luxury - prices start at £110.
What you should know: . Feminine but not in the least bit fussy, Edit takes into account classic silhouettes but reinterprets them in a wholey contemporary way, take for example their satin paintbrush dress.
The low-down: The beauty of Bam-B lies in its simplicity. They excel in clean, simplistic, contemporary designs that will have a place in your jewellery box for years to come. Our favourites are the timeless skinny bangle and super skinny choker.
Who’s behind it? Founded by friends Brittany Glossop and Caitlin Briody, who met while studying at The University of the Arts London, it grew from the pair's personal love of jewellery. They started out making pieces for themselves, then, following a raft of compliments and requests from friends, decided to turn their shared passion into a business in 2014.
What's the damage? £65 will get you some dainty studs.
What you should know: All of their pieces are made in a Hatton Garden workshop and currently available in sterling silver with an 18ct gold plating option, though finer materials are gradually being added.
The low-down: "There was an aesthetic missing - something classic and American but not in that heritage way," twentysomething co-founder Louisa explains. “We wanted to create something at an attainable price with really simple, thought-out designs in classic and recognisable silhouettes". We like the cotton dresses with button detailing, heavy khaki cotton-twill A-line skirts, and poplin tunics, perfect for layering.
Who’s behind it? The designers are the New York-based Pookie and Louisa Burch, the daughters of retail giant Chris Burch, who co-founded the eponymous brand Tory Burch with his then-wife.
What’s the damage? The most expensive item is a leather coat at around £580.
What you should know: It fuses an eye for art and design (Pookie received a BFA in Photography from the Maryland Institute College of Art) with the business acumen that saw their family build a billion-dollar brand (Louisa studied Business at NYU). Think Joseph Albers and Barnett Newman crossed with Céline. In short: cool, but without trying too hard. Sophie Warburton
The low-down: We're calling it laissez faire luxe - subtle crimp-collared knits, bordeaux and rust-hued silk dresses, seriously flattering high-waisted jeans, and the perfect pair of stacked-heel boots. If you struggle to bridge the smart-casual divide, Seward's are the clothes for you.
Who’s behind it? Seward's CV is impeccable: she spent nine years at Chanel (where, incidentally, she wore cocktail dresses and heels every day), enjoyed stints at Saint Laurent and Azzaro (where she struggled to adapt to a more casual dress code), and most recently won legions of fans with her range of denim for A.P.C. (when she finally cracked the desk-to-dinner code). Her first collection, backed by A.P.C. founder Jean Touitou, is for women "who want to look good, without any other message".
What’s the damage? The prices take the edge off clicking ''confirm order'', ranging from £135 to £800.
What you should know: Seward launched her eponymous brand in March at the autumn/winter 2015 shows in Paris, but her designs won't actually be available to buy at Net-A-Porter until July, and at Fenwick until September. Sara McAlpine
The low-down: One of those labels that tends to hide its light in small independent boutiques, Luisa Cerano has actually been around for 17 years. The German label’s pride and joy is its consistency and quality-driven, high-tech manufacturing that produces 10 mini-collections a year, every element of which is designed to slot in with the others. The aesthetic isn't a million millimetres from Max Mara. Result: lovely classic coats and knitwear, sleek workwear tailoring and easy weekend pieces.
Who’s behind it? Luisa doesn't exist per se. She's a team of designers who work for the century-old Haber group, a textile business based in southern Germany.
What’s the damage? Prices range from around £79 to £700 for a coat, and up to £1,400 for special leather pieces.
What you should know: A dedicated team of trouser specialists who deploy innovative CAD tools delivers a precision fit: larger sizes are designed from the ground up - not simply scaled up. Colours are fed into a computer program to avoid, say a navy mismatch between different collections. If the computer says no, colours are repigmented.
The low-down: If you love Erdem and Valentino but weep at the prices, this east London-based will make your heart soar. Ravishingly pretty cocktail gowns, which can double as wedding dresses, cost around £250. Slouchy trousers in evening fabrics and sexy tops are less.
Who’s behind it? Its 36-year-old Malaysian founder and designer Han Chong is a graduate of Central Saint Martins, but also of a previous label, which he left when he didn't like the direction it took. He can be frequently found in China, where he sources gorgeous lace and chiffons to make his amazingly affordable collections. "If you know where to look you can get incredible workmanship in China," he says.
What’s the damage? Prices hover around £300 for a dress. The good news: Self-Portrait already sells to 200 stores, including Bergdorf Goodman and Matchesfashion.com. The bag: some styles sell out within hours.
What you should know: No snob, Chong is as happy for the Towie crew to wear his clothes as the girlof-the-moment, Game of Thrones' Maisie Williams. "Fashion should be fun," he says. "I want to make beautiful clothes that aren't crazily expensive." Lisa Armstrong
The low-down: It's just hats for the moment, but Yosuzi aims to expand in the future. They're not just hats, though; these are Woma hats, woven in the founder’s native Venezuela. Master weavers go through eight years of training to perfect the diagonal weaving and patterning technique, with each hat taking eight hours to make. They’re made of Iraka palm straw, so are sturdier than a Panama hat. Just stuff the crown with your smalls, wrap a jumper around the brim, and throw it in your suitcase.
Who’s behind it? Yosuzi Sylvester, 30, who was born in Venezuela and has set up the Woma Project. This documents her Guajiro heritage, and depicts amazing archive pictures of her greatgrandfather, Chief Yajaira, and her grandmother, Flor Emmanuela, the winner of the first Miss Venezuela competition in 1946, both wearing traditional Woma hats.
What’s the damage? From £155.
What you should know: Guajiro, where the hats are made, is the second poorest place in Latin America after Haiti. Sylvester travels there often to ensure the preservation of the traditional crafts, and roughly 20 per cent of the company's profits go to an organisation dedicated to providing healthcare, clothing and education for the Guajiro Indian children. Sophie Warburton
HARRIS WHARF LONDON
The low-down: A line of expertly tailored separates, designed and produced out of a glove factory in Turin. Felted wool, cashmere and jersey form the core of the collection.
Who’s behind it? The founders are an Italian brother and sister. Aldo, who oversees production and sales, and Giulia Acchiardi, who designs all the garments, were brought up in the rag trade. Their great-grandfather owns the glove factory, so when they decided to set up their own business, in 2010, it made sense to utilise the family's long-held knowledge of Italian fabrics, not to mention produce out of the 35-employee factory. Giulia calls her technique "unstructured", and tests prototypes herself to root out unflattering colours.
What’s the damage? Felted Wool jackets and coats in paintbox brights are the highlights for autumn at a palatable £350; summer coats and ticking stripe jackets are £200.
What you should know: Giulia’s only 28, and her brother's a mere 26, but they've already got two shops in London and are stocked in Dover Street Market, Saks Fifth Avenue and soon, Net-A-Porter. Ellie Pithers