Last week, the uber-affordable Manchester-based online retailer Boohoo announced an 8 per cent increase in shares following a £50m fundraising operation, which Mahmud Kamani and Carol Kane - who head up the company - say will be used to help fund a £150m new “super-site” warehouse in Burnley.
Boohoo, which turned over £294.6m last year and hopes to hit £3bn sales within seven years has, since launching ten years ago, gone from strength to strength, propelled even further forward by both their purchasing of PrettyLittleThing - another fast fashion house providing everything from partywear to bikinis for 16 to 24 year-olds across the UK - last December, and also their use of Instagram influencers.
For those who aren't familiar with Boohoo (although the idea that you haven't even seen one of their big, colourful, pop-music-driven adverts on TV is hard to believe), think of it as ASOS' even cheaper, even sparklier younger sister.
Some have hailed Boohoo 'the new Topshop' but does this cheap and cheerful trend-driven brand have anything to offer grown-ups, or should the crop tops and blush pink co-ords be left to V Festival attendees and post A Level revellers?
While we're not necessarily suggesting that you head to Boohoo for your next black tie do, there are some summer-suitable steals to to key your eyes peeled for...
A summer dress
Boohoo boasts a selection of cotton-mix dresses, which are perfect for pottering around a sunny holiday spot in, and can even be reworked for the office.
Pair this gingham off-the-shoulder number with some colourful espadrilles (Penelope Chilvers has some lovely ones) and some statement frames (head to Le Specs) while you're in the South of France, and then layer underneath a slightly oversize double-breasted blazer (Massimo Dutti has a good one in a mustard-hue) for work.
Marcie off the shoulder gingham dress, £20, Boohoo
A slouchy T-shirt
If there's one area of your wardrobe that can afford not to spend upwards of £20, it's the loose T-shirts you reside in in the evening while getting your Netflix fix, or that you pair with jeans for a pub lunch on the weekend.
Enter Boohoo's V-neck boyfriend tee, which is available in nine colours - including this rather fetching khaki and a blush-pink alternative - and is ideal for the aforementioned scenarios.
A bomber jacket
Bomber jackets are everywhere this season and given their cool, sporty qualities, it's easy to see why. And while, if you're planning on making it a wardrobe staple that you resort to for work, weekends and weddings, you can part with upwards of £1000 on a Gucci, Prada or Marni variation (all of which are beautiful), or even for around the £100 mark from & Other Stories or £50 from Zara, if a bomber jacket is nothing more to you than a lightweight cover-up to throw on with a T-shirt and trainers while it's warm - head to Boohoo for a style that's not a million miles way shape-wise from their its counterparts.
A beach cover-up
If you're in search of a colourful maxi dress or kimono that you can pull on over a wet swimsuit at the beach before sitting down for lunch, that doesn't cost the earth and won't be the source of serious angst should it get slopped with Sangria, check out Boohoo's paisley print (polyester) options.
Leila paisley maxi dress, £20, Boohoo
If you're looking for a shoe to take you smoothly from day to night this summer, look no further than the humble espadrille. One of the few heeled shoes you can swan around in during the day without looking over-dressed, these will particularly appeal to those who are after a little extra height or leg-elongation.
Wear Boohoo's lace up style with a floaty midi dress to a garden party, or use them to elevate your jeans and a T-shirt combo for brunch on a Saturday.