Patisserie Valerie bakes deal with Sainsbury’s

The deal marks a key milestone in rebuilding Patisserie Valerie, which was embroiled in an accounting scandal in 2018

Patisserie Valerie cakes will go on sale in Sainsbury's stores next month
Patisserie Valerie cakes will go on sale in Sainsbury's stores next month

Patisserie Valerie cakes will go on sale in 250 Sainsbury's stores next month in time for Christmas. 

Cakes and patisseries will be sold on the supermarket’s counters from Wednesday.

The tie-up with Sainsbury’s marks a major step for Patisserie Valerie, which became embroiled in an accounting scandal in 2018.

A near-£100m hole was found in the coffee and cake store’s finances amid claims that bosses opened up “secret bank accounts” to hide losses and were “removing the butter from the puff pastry” to save money.

The company, whose growth had been spearheaded by former Pizza Express boss Luke Johnson, collapsed into administration in January 2019.

It was later bought by Irish private equity fund Causeway Capital.

Unlike many of its peers, Patisserie Valerie is said to have fared comparatively well during the pandemic, with the new management hired by Causeway benefiting from a decision to invest in selling cakes online. 

Under the Sainsbury’s deal, 14 of Patisserie Valerie’s best-selling cakes - such as Raspberry, Chocolate and Lemon Bombes - will be available.

Last week it emerged that the liquidators of what was Patisserie Valerie had filed a claim for damages against Grant Thornton amid allegations of “negligent audits”.

But bosses hoped the Sainsbury’s agreement would draw a line under Patisserie Valerie’s colourful past. 

Patisserie Valerie chief executive James Fleming said: “Both Patisserie Valerie and Sainsbury’s are brands that are much loved and trusted by UK consumers. In bringing our range exclusively into Sainsbury’s stores and online to their customers, we are excited to build on that trust with our high quality, handmade cakes and patisserie.”