The co-founder of online health and beauty firm The Hut Group could net one of the biggest payouts in British corporate history at it plots a £4.5bn stock market float.
Executive chairman Matthew Moulding - who began working life as a pot washer in his local pub - is in line to pocket more than £700m of shares through a long-standing bonus scheme which will pay out if the company is worth at least £7.25bn by December 2022.
Mr Moulding already owns a minority stake in the company and is set to be awarded up to 10pc of shares if the plans are a success, according to Sky News.
At a £7.25bn market value this would be worth £725m, propelling him further into the realms of the super-rich. His existing shareholding is reportedly worth more than £1bn.
Born in Burnley to a road worker father and a stay-at-home mother, the entrepreneur worked in his local pub before leaving school to read industrial economics at Nottingham University.
He initially embarked on a career as an accountant before helping to set up The Hut Group in 2004.
Since then the Manchester-based business has grown to become one of the largest online retailers in beauty and nutrition, employing around 7,000 people and trading in 169 countries. It stocks cosmetics brands including Christophe Robin, ESPA and Illamasqua.
The potential payday comes as the company prepares to file its intention to float on the London Stock Exchange later this week, when details of the bonus programme will also be released. The firm hopes to go public on September 16 in a listing which Mr Moulding said will create more millionaires than any other in British corporate history.
Investors are particularly keen on The Hut Group's role as a logistics and infrastructure provider to global consumer brands including Johnson & Johnson, Procter & Gamble and Walgreens Boots Alliance, which is run through its THG Ingenuity technology arm.
The float - London's biggest so far this year - will mean the company sells between £500m and £900m of new shares to institutional investors.
As well as a bumper payday for Mr Moulding, the scheme will boost around 500 other employees understood to have been given equity in the business. Roughly 200 of them are signed up to the bonus scheme which could vest in 2022.
The share scheme is said to have been put in place three years ago to compensate Mr Moulding and others for the dilution of their stakes when early investors injected money into the company in 2010.
The Hut Group declined to comment.