Best betting offers for existing customers 2021

Best betting offers for existing customers 2021
Bookmakers will give their customers a number of offers when signed up Credit: Getty

Once you have signed up for a bookmaker’s account, it’s important to know the betting offers available to you as an existing customer including free bets and loyalty schemes

Online bookmakers are always competing to ensure punters keep using their betting sites after they have signed up and there are some incredible existing customer offers available as we start 2021.

After taking up an introductory offer, you will want to know what the betting site has to offer when it comes to betting offers to keep you loyal. Being recognised for your continued custom is vital and there are a number of bookies going the extra mile to do that.

We have taken a look at the most popular bookmakers in the UK and found the existing free bets that customers can take advantage of after signing up, including loyalty schemes and existing customer bonuses. 

This week’s specials – Best existing customer offers 

Virgin Bet: Get a £10 free bet when you place two 

Fancy up to three £10 free bets every week? Opt in here and place two £10+ accas with four or more legs at 5/1+ between Monday and Sunday to get a £10 free bet to use on an acca with four or more legs.

Min odds of 5/1 per qualifying bet. Max Free Bet(s) 3 x £10, awarded as 1x non-withdrawable Free Bet Token, Monday to Sunday, qualify x3 per week only, valid for 48 hours on four-folds or greater. Rules apply. 

Betfred football acca insurance

Place a football accumulator featuring five results or more and, if just one leg lets you down, Betfred will refund your stake as a free bet, up to a maximum of £10. At 1/3, the minimum odds for this offer are particularly generous.

Applies to pre-match five-fold+ match result accumulators placed on selected leagues. Min odds per leg of 1/3. Free bets paid within 24 hours, max £10 and removed after 7 days. Does not apply to cashed out or in-play bets. Full T&Cs apply.

Bet365 acca insurance 

Up to 70% bonus for accumulators on a wide range of selected league competitions. Make three or more selections on standard full-time results, both teams to score or the result/both teams to score and you can get a nice boost on your acca if it wins.

This offer is only available to new and eligible customers. This offer applies to returns on pre-match accumulators of three or more selections on the standard Full Time Result, Both Teams To Score or Result/Both Teams To Score markets for selected leagues and competitions as shown in the table above. The maximum bonus that you can receive is £100,000 or currency equivalent. Bets placed on the Full Time Result – Enhanced Prices market do not apply to this offer. This bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based on the remaining active stake. Where all selections within the bet have been marked as won and this has been Cashed Out for the full return value, the bonus will apply.

Betway: 4 To Win

Betway has a great free-to-play game for existing customers in which you pick the four winners of four selected races to win £1,000. All you have to do is have a Betway account to play, and if there are multiple winners it will come down to a tie-breaker in which you guess the combined winning distances of all four races. The jackpot is increased to £10,000 on all ITV racing meetings.

Play our free-to-play racing predictor game to win our daily jackpot. £/€1,000 prize Sunday to Friday and £/€10,000 on ITV meetings. UK & Ireland customers only. Selections must be submitted before the start of the first eligible race.

Betting offers for existing customers: bookie-by-bookie breakdown

888sport existing customer offers

The best on the market for existing customer offers, 888sport has the biggest variety of betting offers for existing customers. Offers include an accumulator where you earn a free bet for winning at 4/1, more offers on bets such as Champions League multiples and NFL. There is also the weekly free-to-play game in which you can win cash if you correctly predict the scores of eight games.

Min bet £10 • Min odds 4/1 (5.0) • Free Bet credited upon bet settlement and expires after 7 days • Limited to 1 token per day • Withdrawal restrictions and full T&Cs apply

Paddy Power existing customer offers

Paddy’s Rewards Club is the Paddy Power loyalty scheme and is one of the best on the market for flexibility with the facility to get either a £5 or £10 free bet each week if you place £25 or £50 in bets the week before. The odds limit to qualify is 1/2, which is one of the best on the market in terms of value. There are also free bets for big football games and other events that make it worthwhile coming back to Paddy Power, which also has Power Ups on single bets that are great for boosting your bets and its free-to-play game Beat The Drop.

Qualify for rewards online when you a) Sports: place min 1 qualifying bet of £5 or more. Max free bet is £10 per week when you wager 5 x £10+ in a week, min odds 1/2 (1.5) per qualifying bet. Free bet valid for 7 days. Max Power Up is 1 per week, valid for 7 days & max stake is £50. b) Slots: wager a min of £20+ on any Slots. Max free bet is £5 per week (1x wagering requirement) when you wager £100+ in a week. Bonuses / Spins valid for 7 days & awarded on channel you wagered most on. Free spins can be used on eligible games. Rewards credited by 12pm on Monday following the qualifying week. Cashed out bets & bets placed with free bets will not count. T&Cs apply

bet365 existing customer offers

bet365 has a huge number of existing customer offers that cover a range of sports including football, tennis, rugby, American football and of course horse racing. Its best offer for existing customers right now is the 2 Goals Ahead Early Payout Offer, where it will pay out single bets if your team go two goals ahead. And bet365 will also mark the selection down as a winner on multiples if your team are two goals to the good.

Unibet existing customer offers 

Unibet has an in-play bet club that offers punters £10 a week in free bets. You have to place five bets of £10 or more on a in-play bet at odds of evens on either football, cricket, darts or tennis to be eligible. There are also free-to-play games such as its Champions League quiz.

18+ Full T&Cs apply. #BeGambleAware

BetVictor existing customer offers

BetVictor has an interesting existing customer offer where it will refund certain horses or football teams who were favourites or well backed and lost. It also has a real cash refund if your horse looks like it is losing from the start, as well as best odds guaranteed. And finally it offers acca insurance, as well as special free bet offers such as your stake back as bet credits if a football team wins.

Get a surprise real cash refund up to £25 when selected well fancied horses don't win the race. 18+. Click here for full T&Cs

Betfair existing customer offers

There is a £5 free bet when you bet £20 on multiples for sportsbook customers, as well as Best Odds Guaranteed. There is also the each-way edge, which allows you to pick the number of places on your each-way bet, which is not available at any of our other bookmakers. The exchange also has the offer to start a free bet streak with £5 if you bet £20. 

No opt-in required. Applies to bets from 00:00 - 23:59 Tue. Max £5 free bet per day, valid for 72 hours Each bet must have at least one selection at min odds of 1.5 (1/2) or more. Excludes single bets, cashed out bets & Exchange bets. Free bet valid on multiples. T&Cs apply.

Coral existing customer offers

Coral has its Acca+ offer as well as its free-to-play football game where you must guess correctly four games of Coral’s choice. In terms of free bets, it offers any punters who place three £5 in-play singles a £5 free bet. It also has all the usual existing customer offers in terms of extra-places and Best Odds Guaranteed.

18+. UK&IRE Online Only. Three In-play singled of £5+ qualifies for 1 x £5 In-play free bet, not valid on Cash Out. Free bet credited upon placement of final qualifying bet, valid 7 days. Offer valid once per day between 00:01 and 23:59. Restrictions may apply. T&Cs apply.

Betway existing customer offers

Betway has a good offer for existing customers if you are a fan of horse racing with its Yankee Special, where you place a Yankee bet with a total stake of £11+, and it will credit you with a £5 free bet. It also has early payout specials on football and NFL and its free bet club in which you get a £5 free bet each week if you bet £25.

Minimum total qualifying stake of £25. Qualifying bets must settle between Saturday 00:00 BST and the following Friday at 23:59 BST. All markets are eligible (except for enhanced price offers and Betway Boosts). Qualifying bets must be placed at odds of 2/1 (3.00). Cashed out bets will not be eligible. Bets placed with free bets will not be eligible

Ladbrokes existing customer offers

Ladbrokes customers can take advantage of its free-to-play score predictor for the chance to win £100 called 1-2-Free. There is an array of price boosts on a number of sports as well as deals on accumulators, extra places and Best Odds Guaranteed. However, there is a lack of free bets on offer for specific events, which there are more of at other bookmakers.

18+. UK&IRE. Available in shop, online and mobile app. Entries available until first scheduled KO. 90 mins result. Free Bets credited within 24 hours of final fixture & valid for 7 days, stake not returned. Payment method restrictions and T&Cs apply.

William Hill existing customer offers

William Hill does not slack behind the competition when it comes to existing customer offers. There is an accumulator offer that boosts the odds, enhanced odds daily on a range of sports. Horse racing is a speciality for Hills, with Best Odds Guaranteed and extra places for a number of races daily.

Max benefit £25,000 per customer, per day. Available on selected races/meetings from 10:00 on day of race. If SP is greater than price taken, returns will be paid at SP. Customer/Player restrictions & Racing Best Odds Guaranteed Rules apply.

Check out these offers:

888 sport

Bet £10 Get £30 + £10 Casino Bonus

New customer offer available via The Telegraph
New customer offer available via The Telegraph
Claim offer

T&Cs apply. New customers only – £10 deposit using promo code "RACING" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply

Paddy Power

£20 Risk Free First Bet Money Back in Cash

New customer offer available via The Telegraph
New customer offer available via The Telegraph
Claim offer

T&Cs apply. New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.


Open account offer

New customer offer available via The Telegraph
New customer offer available via The Telegraph
Claim offer

T&Cs apply. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


£40 Money Back as Bonus on your First Bet + £10 Casino Bonus

New customer offer available via The Telegraph
New customer offer available via The Telegraph
Claim offer

T&Cs apply. 18+ New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.

Bet Victor

Bet £5 get £30

New customer offer available via The Telegraph
New customer offer available via The Telegraph
Claim offer

T&Cs apply. New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly


Up To £100 In Free Bets

New customer offer available via The Telegraph
New customer offer available via The Telegraph
Claim offer

T&Cs apply. New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.


Get £20 in Free Bets when you bet £5

New customer offer available via The Telegraph
New customer offer available via The Telegraph
Claim offer

T&Cs apply. 18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.


Get up to £10 in Free Bets

New customer offer available via The Telegraph
New customer offer available via The Telegraph
Claim offer

T&Cs apply. New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply


Bet £5 Get £20 in Free Bets

New customer offer available via The Telegraph
New customer offer available via The Telegraph
Claim offer

T&Cs apply. 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply

William Hill

Bet £10 get £30 in free bets

New customer offer available via The Telegraph
New customer offer available via The Telegraph
Claim offer

T&Cs apply. 18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

Types of existing customer betting offers

Knowing the difference between the betting offers for existing customers is important in making sure you select the right bookmakers for you. There a number of different offers from free bets to free-to-play games and below is a breakdown of each of them.

Best Odds Guaranteed (BOG) 

Best Odds Guaranteed is where a bookmaker will take your bet on a horse or greyhound and if the starting price (SP) is greater than when you placed the bet, it will pay you out at the bigger odds if it wins. Most online bookmakers have this offer, including the majority on our list above.

Free bets for existing customers

Free bets are where a bookmaker will give customers a certain amount of money to bet with. These are usually on new customer offers  [link to best UK betting sites], but are also given to existing customers, with Paddy Power the best for this. The free bets are usually £5 or £10 and they have the same rules as normal free bets, in that you need to use them within a certain time frame, they are excluded from cash out and they do not form part of the winnings.

Enhanced odds

Enhanced odds are the most popular form of betting offer for existing customers with all of the bookmakers on our list providing some form of this. When odds are short for a favourite, bookmakers will enhance them by boosting them to a longer price to get more punters to bet on it with the potential of bigger winnings. Willam Hill is great for enhanced odds, with numerous horse races, football matches and accumulators available.

Free-to-play games

Some bookmakers have options for free-to-play games for existing customers. These are great for punters as you don’t have to deposit or place any money on a bet to play them and they can have some great prizes. An example is 888sport’s Up For 8, a great game that is easy to understand as you just pick eight results.

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