FaceApp has taken the world by storm. Celebrities from Piers Morgan to actress Courtney Cox are taking to Instagram to show the world what their facial features could look like in old age, which is surprising considering we live in a social media age obsessed with youth.
The addictive beauty app has many features including minor transformations such as hair makeovers to showing you what you’ll look like in varying make-up guises to major facial transformations including one that shows you how you’d appear as the opposite sex.
Yet, it is the ageing filter that has gotten most people talking. Just the other night I was surrounded by a group of fellow beauty editors who were jokingly comparing each other’s oldies.
Oddly, unlike some of the most popular Snapchat filters which virtually transform your skin back to its pre-pubescent glory, the ageing filter on FaceApp plays on the human curiosity many of us have about the ageing process.
Refreshing you might assume, but according to some skincare companies it’s sending us into ageing panic as we are getting a glimpse into the future. Instantly.
According to La Roche Posay, sales of their expert ageing range have risen 300% in the last week as searches for expert skincare solutions spiked over the last week as #Agechallenge went viral and celebrities took to social media to post pictures of themselves with the old age filter.
I have some sympathy for this predicament as I haven’t yet put my own selfie into the ageing filter for fear that it might just induce this type of ageing panic.
It’s logical if you think about it. Just like putting on a few winter pounds, we don’t notice the ageing process in real time, it’s only when you fast forward thirty years in the matter of a few seconds that it causes one to pause and consider their ageing strategy.
And a strategy is just what's needed if one is to slow the signs of ageing as it’s thought that genetic ageing is only 20% of the equation and lifestyle (or Epigenetics if you want to be fancy) determines the rest. Which brings me on to the real reasons for premature ageing of the skin.
Five ways to slow down the ageing process.
1. Protect against UV and Pollution
Products containing SPF and antioxidants showed the biggest increase last week and for good reason as UVA and pollution are two of the biggest causes of premature ageing. Try La Roche-Posay Pure Vitamin C10, which showed a 200% increase.
2. Cut sugar
Sorry folks but sugar is not only the cause of an extra layer of belly fat, it is a major cause of inflammation that causes your internal mechanisms to work less efficiently. In other words, if you eat too many ice creams this summer you’re likely to suffer from a case of puffy carb face, blotchiness and premature sagging and wrinkles. Therefore, sticking to a whole foods diet rich in colourful fruits and vegetables and lean proteins and healthy fats - low in sugar and processed and fried foods - is going to benefit your complexion.
3. Slow down
Skincare companies are pooling research into the ageing side effects of anxiety and stress on our skin cells so the less you stress, the more immaculate your skin. Try a meditation app for 10 minutes a morning, which has been proven by Harvard Medical School to reduce stress.
4. Steer clear of over zealous procedures
Too many cosmetic procedures such as dermal fillers may obliterate all of the lines on your face but having no wrinkles doesn’t necessarily mean you will look younger. In fact, one study carried out by Olay found that glowing, even-toned skin was a far greater sign of youthfulness than wrinkles which can only be achieved with a healthy lifestyle and clean, consistent skincare, not a needle.
5. Stay hydrated
It’s boring but true. Drink more water and your skin will look more dewy and clear of blemishes. Not to mention, celebrity fitness trainer Dalton Wong, from twenty two training said that by drinking four litres of water a day you will lose weight as your body becomes more efficient at digesting food and burning calories. Bonus. Don’t like water? Try eating your water by including more hydrating fruits and vegetables like celery, cucumber, melon, and even boiled eggs into your diet.