Had someone asked me a year ago whether I thought eye creams were a good investment, I would have wavered. I freely admit to having been very un-beauty editorish about this particular staple – not seeing the point – until I had an eye lift and got ticked off by the surgeon over my indifference.
So here is the thing: the skin around your eyes is the thinnest of anywhere on the body – it is a 10th of the thickness of the skin elsewhere on your face, and it gets thinner with age. It is constantly moving too, as eyeballs swivel, the lids blink and the whole unit – from upper cheekbones to brows – squints. Then there is the little matter of late nights, dehydration and sun exposure, which collude to form fine lines, dark circles and puffiness. Could any other bit of you require more attention than this?
While support is needed (as early as possible), it must be the right support applied the right way. Any care you take – in the form of gel, serum, emulsion or cream – must be as light as a petal yet highly moisturising and supplemented with skin-plumping and preserving ingredients such as vitamin E, rosehip and hyaluronic acid. Broad-spectrum protection (UVA/UVB) is a consideration if you don’t wear sunglasses regularly.
The product you use should be refined enough to slip effortlessly over skin, and it should be applied in light upward and outward strokes, so as not to noticeably drag or push skin. Tap it initially on to your upper cheekbones, tease it up to the lower lash line, then apply it to the whole brow area, avoiding the lids. Keep stroking gently outwards to diffuse the fluid that can collect here because the area is so concentrated with lymph and helpless – due to how fine it is – to resist puff.
Looking good: Five invaluable helpers
Shiseido Sun Protection Eye Cream SPF25, £25 for 15ml, House of Fraser
Light but concentrated, with nourishing properties and a high UV filter.
Elethea Eye Architecture Cream, £75 for 15ml, Elethea
Rich in peptides, anti-inflammatories and antioxidants, this has all the key ingredients.
Persian Rose Eye Gel, £14 for 15ml, Persian Rose
Formulated with organic rose water, this is a wonderfully cooling and restful treat.
Odacité Eye Contour Serum Concentrate, £33 for 5ml, Cult Beauty
Targets crepiness and crow’s feet with vitamins A, E and F, derived from baobab oil.
Chantecaille Gold Energizing Eye Recovery Mask, £185 for eight, Harrods
With healing 24ct gold and mineral-rich seaweed, it reduces puff quickly.