New year, new… everything! From the lo-fi blow-dry to age-defying lip balms, the Stella beauty team bring you 21 key trends to future-proof your look
21. Natural volume
Chances are, when you’ve been for a blow-dry, you look like you’ve been for a blow-dry. Big, bouncy – and unachievable in real life. Thankfully, 2016 signals the start of a much sleeker, more natural blow-dry: John Freida, Aer and DryBy all have ‘real girl hair’ on their menus. This translates as: your natural look, just better. Plus, next month Tresemmé launches a range focused on natural volume, which is really rather fabulous – helmet heads need not apply.
20. Facetime fitness
So you have a new-found love of fitness. But throw a busy working schedule into the mix, and it can be an issue to find the time to get to a gym. The solution? Virtual fitness, coming to an app near you. Expect to find the world’s leading personal trainers, gyms and fitness companies launching easy-to-follow, often bespoke and live, workouts to watch from your phone. Leading the way is Nike with its free Nike+ Training Club app.
19. Neck products
Beauty companies are busy chasing the two-thirds of women who still don’t use a neck cream – even though there are plenty of us worrying about the skin on our décolleté (turkey neck: not a good look). So prepare for a new generation of lifting and firming products for chin to bust to land in your skincare regime. Try Elizabeth Arden Prevage Anti-Aging Neck and Décolleté Firm & Repair Cream (below, £85) or Estée Lauder Dimension Tighten+Tone Neck/Chest Treatment (£70, out in February).
18. Brazilian beauty
There’s a new player in global beauty: Brazil, where women spend 11 times more money on beauty than the average Brit. Its biggest beauty exports? Smoothing keratin-infused hair products and sculpting skincare that treat the skin on your body as preciously as that on your face. Try The Body Shop Shea Beautifying Oil (£10) or Elizabeth Arden Eight Hour Cream All-Over Miracle Oil (£29).
17. Hi-tech lip balms
Forget your £2 pot of basic balm: next year sees them getting all souped up. In February, Dior expands its Lip Glow range of lip care (including a lipliner with skincare properties), Fillerina brings you a roll-on lip plumper (£40, fillerina.co.uk) and Estée Lauder New Dimension Plump+Fill Expert Lip Treatment, (£34, out in January) launches as a two-in-one smoothing and plumping treatment. Smackers at the ready.
16. Anti-cellulite lasers
No more invasive surgery or exhausting body brushing! This year, what you’ll want is an advanced skin laser treatment to banish cellulite. Look out for treatments that combine collagen-stimulating infrared light with circulation-boosting radio frequency, plus with just a little old-fashioned mechanical massage. Try Multisculpt at EF Medispa (from £1200 for six sessions, efmedispa.com).
15. Slow food
"Take time to eat," says nutritionist Eve Kalinik. "Go back to basics – 'real' foods eaten in their pure, natural state have a far superior nutritional composition. Watch out for the rise of seasonal veg box deliveries."
Coined by the trend-forecasters WGSN, ‘25/7 beauty’ is about consumers trying to reclaim an extra hour a day in their lives to pause and relax. Beauty-wise, this means using multitasking products that will achieve more in less time. Think exfoliating night creams, highlighting face creams and concealers with skincare – yes, please. Dr Frances Prenna Jones Night Work (£165, drfrancesprennajones.com) will leave skin glowing by morning.
13. Athletic training
"Expect a shift away from boot-camp workouts, which are just a way of getting a sweat on, towards structured workouts that focus on flexibility, strength, speed and endurance – just like the professional athletes do," says Jean-Claude Vacassin, founder of personal training gym W10 Performance. "The US started the trend nearly five years ago, we’re just about to catch up."
12. Imperfect smiles
Thankfully, the time of uniform sparkling veneers is over. In 2016, a less obvious smile will be the way forward. "Some dentists are moving towards fitting 'imperfect veneers', by creating a slight overlap on the front teeth, or moving away from the bright-white porcelain colour," says Dr Sameer Patel from Elleven. At home, Regenerate Enamel Science Advanced Toothpaste (below, £10, regenerates enamel mineral, helping reverse the early enamel erosion process – no veneers necessary.
11. New-age foundations
When it comes to base, 2016 will be the year of sheer-to-medium coverage (although the new products on the market will be buildable, if you really want a full face on). Mac Matchmaster Shade Intelligence Compact (below, £29) was everywhere at London Fashion Week, and will finally hit the shops in February. Presented in a cushion compact that releases the product in a fine layer, it promises to reveal rather than conceal your skin’s natural undertone – which is not as scary as it sounds, we promise.
10. Bespoke beauty
We’re used to thinking of our skin as a finite type (dry, normal, oily, combination) – but what if you’re oily and prone to breakouts yet also suffer from dry patches? Good news, because beauty is about to get bespoke. Haute Custom Beauty launched in November, offering tailored skincare regimes. After taking an online survey, clients are prescribed a 30-day plan. The service has more than 600 ‘DermaProfiles’ into which skin can be categorised – which is far less limiting than the traditional dry, normal, oily and combination labels. The service is pricey at £235 (hautecustombeauty.com), but we think we will soon be seeing all price points catered for.
There was a surge in anti-pollution products in 2015, and it’s an area of skincare we think will only get even bigger next year. With studies showing that the effects of pollution on the skin can be as damaging as sun exposure, it’s important to protect yourself (particularly for city-dwellers). And if sleeping in your make-up is bad for your skin, just imagine how grotty sleeping in a day’s worth of pollution feels. Get thee to a sink!
The past couple of years have been contour crazy (thanks for that, Kim Kardashian). We’re ready for something new, and so are the legions of make-up artists we’ve spoken to over the past few months. The look for 2016 will be far more subtle, less sculpted, with an emphasis on ‘real skin’ make-up. So skip the 12-step contour routine, apply tinted moisturiser on to your cheeks and follow with a pop of fresh, springtime blush.
7. Laser facials
We are now a nation of women who want results, and fast. More and more facials are using lasers and fractional devices to regenerate the skin and increase collagen levels, as well as mesotherapy (which involves tiny injections of hyaluronic acid and vitamins in the skin to brighten and firm). Abigail James (abigailjames.com) uses the Venus Viva fractional device (pictured below), which works well on pitted skin and enlarged pores. For some of the best mesotherapy around, book in with John Tsagaris (johntsagaris.co.uk).
6. Thick brows
Until a few years ago, brows weren’t on the beauty agenda – but now it’s all about your shape, your arch and swapping phone numbers of expert threaders. And next year, brows get bigger and, er, thicker than ever. Hear us out: we’re not talking grandad-bushy brows, but dense and full. We expect to see many more fibre-based thickening gels on the market, following Benefit’s game-changing Gimme Brow (below, £18.50).
5. Korean beauty
The trends and technology in Korean skincare continue to flourish – at the International Beauty Expo in Seoul this year, a contraption that transforms green juices into face masks was showcased. We don’t expect the West will catch up any time soon, but we will be seeing more of their pioneering skincare products. Erborian, a line combining natural Korean ingredients with French luxury, launches its Ginseng range here in February. The moisturising and smoothing properties of red ginseng have been used in Korea for 2000 years. About time we caught on. Try Elixir au Ginseng (below, £60).
4. Contour skincare
OK, we know we just said that contouring is being left behind in 2015, but contour skincare is a different thing altogether. The focus for 2016 in anti-ageing is less about lines and wrinkles, and more about the contours of the face – a real shift in how we think about ageing skin. Estée Lauder New Dimension Shape+Fill Expert Serum (£62) plumps the cheeks and defines the jawline, while Sisley’s new formulation of Sisleÿa Integral, (£285) focuses on skin firmness and plumping.
3. Mobile beauty
If you haven’t already got a mobile beauty app downloaded on to your phone, why not? You will save time, hassle and often cash. It’s the beauty industry’s biggest growth area, bringing top experts right to your own home. Some of the best companies on the go include Return To Glory, Milk, Perfect10 and BlowLtd.
2. Clever workout gear
Technology will continue to lead the way in fitness, and not just in terms of the compulsion to share every run you complete on Facebook. Now, it’s the clothing getting smart. Ultracor kit, with its technical stretch fabric powerful enough to engage your core, is a prime example. We love the Ultra silk camo-print leggings (below, £195, Ultracor at matchesfashion.com).
Antioxidants have been the biggest buzz in beauty for years, but they’ll soon be stepping aside if DNA technology has its way. "While the science behind antioxidants hasn’t grown over the years, new studies continue to prove that DNA damage (sun damage, ageing and carcinogenic influences) can be repaired with DNA repair enzymes," says leading US dermatologist Dr Ronald Moy, the brains behind skincare range DNARenewal. The enzymes included in the products (such as DNA Defense 50+, £55) were years in the making and promise to actively reverse existing cellular damage. Sign us up…