5 Swiss pharmacy beauty products Telegraph beauty editors are investing in now


French pharmacies have long rivaled our British convenience chemists, with brands such as Avene, Bioderma, La-Roche Posay and Nuxe now being firm staples in every smart woman's beauty wardrobe. 

Last year, we saw American pharmacy products capture our attention with brands like Cetaphil and Cera Ve being the new go-to brands  (Victoria Beckham was captured on Instagram touting their praises) for women looking for no nonsense skin solutions at affordable prices. While the US is laser focused on problem-solution beauty treatments, and the french are dedicated to a combination approach of self-care rituals and targeted anti-ageing, Swiss pharmacy beauty takes a premium, paired back approach. 

"What sets us apart is that we can take innovative ideas and make them better," says Jason Laurence, National Training Manager for La Prairie. "We may not be the first, but we are certainly the best. Innovation in skin science breakthroughs are what we take pride in, leading the industry in new and better ways to treat the skin for superior results and a luxury experience." Perhaps, most impressively, Laurence insists 'Swiss skincare is honest - we advise only on what is necessary for your skin to look its very best version of itself." 

Up until now, there's been limited Swiss beauty brands to choose from in the UK. Yet,  for spring there's a new array of Swiss  brands that are giving the French a run for their retinol. With their highly regarded reputation for using premium ingredients, Swiss products don't skimp on quality and each product is tailored for a specific need. No BS and only the best. What's not to love? In other words, if it's not needed, they won't make it.

"Understanding  clients concerns and crafting skincare to address the customer's individual issues is paramount to us at La Prairie -  and all Swiss beauty brands," says Laurence. "The luxury of time is given to research and development -  it can take up to 50,000 tests to create a single ingredient which is unrivaled in performance. This precision is what you can expect from Swiss skincare.'

So if  Swiss skincare is the caviar of the beauty world, why not think of adding a few Swiss investment pieces to your beauty wardrobe this spring. Here's our top Swiss selection. 

5 of the best Swiss products we are adding to our bathroom cabinets 

La Prairie Foam Cleanser, £67

Deeply cleanse and hydrate your skin while delicately removing all traces of make-up.

Swiss code Hylauron, £76.50 

Formulated with Hyaluronic acid and Panthenol, this super serum deeply hydrates dehydrated skin, improves elasticity, reduces the appearance of fine lines and wrinkles and protects skin cells.

Swiss line Replenishing Lifting Mask, £99.50

This coveted Swiss line is favoured by many celebrities WHO and make-up artists. Apply this revitalising mask morning or night to boost your cell turnover and leave your skin looking bouncy and dewy. 

Dr Levy 3 Deep Cell Renewal Micro-Resurfacing Cleanser, £39

If you want a gentle cleanse that also exfoliates then look no further. This three-deep Cell Renewal lotion also acts as a skin-renewing ‘Fast-Mask’ to ‘re-boot’ lacklustre complexions.

 For a Swiss DIY polished manicure, there's no better brand than Mavala. It's rated and loved by the PROS and leaves your nails coated in colour for days - chip free!