Watch Jennifer Lawrence in new Dior lipstick ad

jennifer lawrence
Jennifer Lawrence for Dior Addict

In her first ad for Dior’s new lipstick range, Addict, Jennifer Lawrence delivers the tagline ‘Don’t be shy, shine’.

The actress, who has been appearing in Dior print adverts for a number of seasons, wears a pastel-pink dress and a bold fuchsia shade on her lips.

Speaking about the campaign by Craig McDean, the 25-year-old star says that like the Dior Addict woman, she likes to be surprised and “this lipstick surprised me — very shiny and easy to apply".

She continues, “To me, the Dior woman is playful, spontaneous and free. ‘Shine don’t be shy’ means this is your moment to radiate, and feel good and confident. I know nothing about being shy.”

Jennifer Lawrence for Dior Addict

Speaking about the new collection, here's an exclusive video with Dior Make-up’s creative and image director Peter Philips. “Joy — that’s what it is. That’s the DNA of Dior Addict. It’s a lipstick that shines.” And we think Jennifer certainly does.