In a new regular feature, the make-up mogul Charlotte Tilbury will be transforming readers' routines with the perfect foundation, some clever shading and the right lip and eye shades. Scroll down to see the first four - and to feature in a future makeover, email [email protected] with a close-up photo of your face and 200 words or less explaining why you need her help...
The Primer Princess
Alexis Da Cunha Alves, 39
Alexis lives in Battersea, London, with her husband, Manuel, and their three children. Her favourite product is a Vichy eye serum
Charlotte: Alexis has quite a bit of redness around her nose and cheeks, and suffers from rosacea. To begin with I applied a rich moisturiser to bring the life back to her skin and make it look brighter and plumper. I then used a soothing primer to take down some of the redness and make her foundation last longer. The trick is to use light layers of foundation and build coverage where you need it, to avoid a heavy look. I sculpted her face a little, around the forehead and chin, to give the appearance of a longer face.
Alexis's best features are her hair colour and green eyes, so the russet and amber tones I used on her eyes, cheeks and lips really make her eyes "pop". I applied a darker shade around the corners of her eyes to give them more focus, and used a soft brown liner to give definition.
Alexis: This makeover was really significant for me, and I loved the way I looked afterwards. I loved the soft sparkle of the eyeshadow, and the colour. I was truly amazed that my skin blotches disappeared, and I never go without primer now.
The American Dream
Cherish Rufus, 27
Cherish who is from Dallas, Texas, now lives in London and works at a production agency. She loves Nip + Fab Glycolic Fix cleansing products and Neutrogena Multi Defence Daily Moisturiser . Her regular make-up look is a strong brow and red lipstick
Charlotte: The first thing I had to change was Cherish's eyebrows. They were too close together - the start of your brows should be in line with the outer edges of your nose. I used a softer pencil on Cherish's eyebrows as the colour she had been using was too harsh, and gave them a slightly more arched shape. Then I chose a brightening foundation - Cherish has good skin that benefits from a light texture and dewy finish.
Next, I contoured her face slightly, adding a darker powder around her jawline and nose. Cherish's eyes are really striking, so I used a natural-looking amber-toned shadow, adding a feline flick with lots of mascara. Finally, I chose a blue-toned red lipstick, which looks more modern than her more orange-red colour. Altogether, Cherish's look is the same but much more sexy and sassy.
Cherish: I adored my makeover; I still looked like myself but a much more polished and brighter version. I have since changed the way I do my make-up. My brows are less heavy and Charlotte's Red Carpet Red has become a staple. The lipstick I was using before was too harsh. This is my perfect colour.
The Gleaming Goddess
Claire Thrift, 36
Claire lives with her husband, Richard, and their two children, Evan and Lois, in Hertfordshire, and works as a part-time publications and marketing assistant. Her favourite skincare brand is Shiseido and her failsafe beauty item is Aesop's Fabulous Face Oil.
Charlotte: All the colour had been drained from Claire's face. So to begin with I massaged a rich face cream into her skin and applied a foundation that warmed her tone up a little. She wasn't wearing blusher, which is a big mistake: blusher will instantly make you look rosier and prettier. The biggest difference I made was with Claire's eyebrows - they were too far apart and thin, drawing focus away from her amazing eyes. Filling them in with a powdery wax pencil immediately changed the structure of her face. To accentuate Claire's eyes I used soft amber and copper eyeshadow tones and applied dark brown and black pencil liner to her waterline to really make her green eyes pop. Mascara lifted the area, and her eyes looked electric. Finally, I applied a soft nude-pink lipstick that enhanced Claire's overall look.
Claire: Charlotte and her team turned me into a sculpted, gleaming goddess - with eyebrows to die for. She told me how to take the length away from my face by adding width through shading, and gave me these Cleopatra-like feline eyes. On nights out now I spend a good half-hour recreating the look.
Karen Hutchins, 51
Karen is a dance photographer from Essex and is studying part-time for a masters in photography. She is married to Mark and has two children, Izzy and Finn. Her favourite beauty skincare brand is Rodial.
Charlotte: Karen had redness around her nose and mouth, so with the right foundation I made her skin look more golden, glowing and healthy. I contoured her jawline and cheeks with a darker colour, which has shrunk the proportions of her face, and I blended a darker shadow at the tip of the nose to shorten it slightly. I softly filled in the brows to give her face an instant lift, but the biggest change was around her eyes. I curled Karen's lashes and used amber and soft-brown shadows on her lids, underneath and in the contours to give more definition and make them look more lifted. I also created a feline flick with a dark-brown pencil, which is easier to use than a liquid, and added lots of mascara. Finally, I applied a gorgeous pink shade on Karen's lips, which gives a subtle hint of colour.
Karen: I usually spend no longer than five minutes on my make-up and rarely touch it up during the day. I also tend to use safe eye colours, adding more when I go out. The makeover introduced me to copper and gold tones and the difference was incredible. I also now contour to make my jawline appear slimmer.
The City Slicker
Emma Hart, 37
Emma is the owner and creative director of a fashion-publicity agency in London. She lives with her husband, Greg, and two children, and her favourite skincare brand is Alchemist
Charlotte: Emma's skin was too pale and looked a little dry, so I put on lots of moisturiser to plump her complexion and make it look bouncier. I used a slightly warmer shade in foundation, and applied a darker shade of bronzer along her jawline, temples and under her cheekbones to give her face more shape.
Emma's eyebrows were too thin and the wrong colour, so I softened the shade and filled them in which looks instantly more youthful. I used a copper amber shade of eyeshadow on Emma's lid and underneath her eye and blended it out to make it look smoky. I also added lots of mascara to open up her eyes as she has slightly heavy lids.
Finally, I applied a dark berry lipstick on Emma, which really made her blue eyes pop. That's the beauty of using a contrasting colour.
Emma: I couldn't quite believe how my eyes popped. I never for a moment realised how blue they were and the lip colour combined with eye colour really made my eyes stand out. My make-up rules are eyes or lips but this taught me that you can do both cleverly.
Kristabel Plummer, 27
Kristabel is a 27-year-old style blogger from north London. Her favourite skincare brands are Balance Me and Burt's Bees. She loves to knit at the weekend.
Charlotte: First I moisturised Kristabel's skin and applied a foundation that was the right tone for her. Then I chose a liquid concealer for under her eyes, around her nose and mouth - two shades lighter than her "colour-match", it gave a brightening effect. I blended it well and applied a strip of concealer down her nose to make it look more sculpted.
Next, I applied a peachy-rose blusher high up on the apples of her cheeks to make them look lifted. The blusher has a slight golden undertone, which works really well on darker skin, lifting the complexion. I also applied a highlighter around the cheekbones and jawline to slim the face, and used a lipstick and gloss that had golden specks in them.
Kristabel's brows weren't symmetrical, and the product she used was too waxy, so I used a softer pencil to give her brows a more feathered look. I shaded under her eyes for a more smoky look, and created a higher eye socket with shadow to really lift and open her eyes. Finally, I created a feline flick with liner to cheat an eyelift.
Kristabel: I was completely transformed during my makeover. I usually do my basic face in about 15 minutes, but Charlotte took so much time to get the eyes just right and really enhance my features. After years of over-zealous threading, I'm trying to grow back a stronger brow and the technique Charlotte used has given me hope.
Susanne Thompson, 44
Suzanne is the CEO of a social-enterprise company. She lives in Britsol and spends weekends with her 16-month-old grandson. She wakes just two minutes to do her usual make-up: eyeliner and lipstick
Charlotte: Suzanne has a very pretty face, but her skin is sallow and a bit pasty. When your skin is so pale, you can also suffer from red patches around the nose, and dark circles. The first thing I did was use a face cream to give an instant moisture boost, which also helps soften lines around the mouth. To even out her skin tone, I used foundation with light-reflecting particles to give a "soft-focus" quality that looks natural. I used a bronzer a shade darker than Suzanne's skin tone to contour and shape her cheekbones and jawline: this immediately gives a face-slimming effect. A pop of blusher on the cheeks brought her complexion to life.
Suzanne has thin brows that have been tattooed in, so I filled them with a more natural shade, for a younger, lush look. A silvery-grey eyeshadow on the outer corners lifted and elongated her eyes: silver complements her blonde hair and her colouring. A few coats of mascara lifted the eye area. Finally, I applied a warm, natural shade to her lips, with a matching lip-liner and -gloss, which made her lips look fuller.
Suzanne: I thought this would be an ideal opportunity to see how I might look if I had the time and took better care of myself. I tend to put my needs at the bottom of the list. I was very impressed with the results, in particular the smoky eyes. I intend to frame the makeover picture as a reminder when I'm older that I did look OK in my middle age.
Helen Jackson, 55
Helen is a project manager in the Civil Service. She lives in Walthamstow with her partner Roy. She is a fan of The Body Shop's Vitamin E range and her failsafe beauty product is a red lipstick.
Charlotte: Helen had spent too much time in the sun, and her skin lacked moisture. As soon as I applied moisturiser, her skin immediately looked different.
As you get older your face can become jowly around the jawline, so I contoured that and her forehead and chin with darker powder to make her face look slimmer. I also applied a little darker powder to the tip of her nose to shortern it slightly. Helen's face was also lacking blusher. It's a sign of youth and, as soon as you put it on, it livens up the face. Her brows were a nice shape but gappy, so I filled them in to give her face more structure. Helen has lovely hazel green eyes, but the greyness of the eyeshadow she was using deadened them.
I applied amber and bronze tones to her lids to bring out the hazel. These colours are much more modern and give a lustrous glow. I also used a cream liner inside her bottom waterline to open up her eyes and lift them. Finally, I lined her lips and added gloss, using a tawny tone. The orange-red lipstick she was previously using was dated.
Helen: I was dreading having heavy foundation, but this was light and brought a radiance to my skin. The best part was the eyes. Charlotte pointed out the "fabulous grey ring around my eyes", which I'd never noticed. Since the makeover I've taken more time to do my make-up on special occasions, especially around the eye area.
Products used: Matte Revolution Lipstick in Bond Girl, £23, Charlotte Tilbury ; Rock 'n' Kohl Eye Pencil in Bedroom Black, £19, Charlotte Tilbury ; Tom Ford's Cheek Color in Ravish, £46, House of Fraser
The Golden Goddess
Katherine Amy Dawes, 25
This 25-year-old house-music singer always keeps a glitter eyeliner with her to give her eyes some sparkle, but Charlotte wanted to give Katherine a more grown-up, "golden goddess" look.
Charlotte: Katherine was wearing the wrong colour foundation: although she is fair, her skin tone has more golden undertones, and the foundation she was wearing was too pink. Once I fixed that, I contoured her jawline, highlighted her cheekbones and used my Cheek To Chic blusher in Ecstasy (£30). It's a much warmer, bronzy blusher, because in her first picture Katherine's blusher was too pink, with blue undertones - it completely clashed with her skin tone.
Around the eyes she hadn't blended the black and gold eyeshadows enough - they looked heavier than they should have. Instead, I sculpted into her socketline and underneath her eyes with a golden caramel shade, and lined her eyes with a chocolate-brown pencil, which suited her much more than black. On the inside rim of her eyes I used my Rock 'n' Kohl eyeliner in Eye Cheat (£19), which is a creamy nude that really opens up the eyes. It's softer than a white liner, and looks more natural.
I lined the lips and used a pinky plum shade with lots of gloss on top, which emphasised the great shape of Katherine's lips. They were completely lost in the first image - a result of using the wrong colour lipstick without liner.
Katherine: I think I look like a more glamorous, grown-up version of myself. I've always focused on my eyes, so it's great that Charlotte also did her version of a heavier eye, which is still based around gold and copper tones. I like how my skin looks too: it didn't feel heavy at all, but the foundation really evened out my skin, and I look warmer and more glowy.
Products used: Brow Lift in Grace K, £22.50 ; Full Fat Lashes Mascara, £22 ; Luxury Eye Palette in Golden Goddess, £38 all by Charlotte Tilbury
Kayleigh Attwood, 31
This 31-year-old publicist has always had a thing for classic Hollywood glamour, but found it difficult to make it work for her. Charlotte wanted to create a "bombshell" make-up look on Kayleigh.
Charlotte: The make-up Kayleigh had on just didn't suit her. I shaded her nose, cheekbones, jaws and temples with a bronzer, which changed her face shape. It gave her cheekbones, whereas in her first picture Kayleigh's face looks much flatter and rounder. I felt like her eyebrows were too harshly drawn in, so I softened them with a brow pencil that was lighter.
For quick smoky eyes, I used my Colour Chameleon Eyeshadow Pencil in Amber Haze (£19) across her lids to give a more smouldered effect, and winged out her eyeliner: liner looks more flattering elongated. I rimmed the inside of her lids with black liner, to add definition and bring out her eye colour, and curled her lashes, which stopped her eyes from looking hooded. Finally, Kayleigh's lips were uneven and she wasn't using liner: a big no-no. I used my K.I.S.S.I.N.G Lipstick in So Marilyn (£23), with a little gloss on top, to make the colour pop.
Kayleigh: My make-up style before the shoot was a very all-or-nothing approach. On an 'all' day, we're talking eyes, lips, everything. My make-up look has always been very vintage-inspired, but I was stuck in a bit of a rut. Charlotte helped me break out of this but still kept very much within my personal style. The shape and colour of my eyes look very different, and for the first time I am wearing eyeshadow, which makes all the difference.
Products used: Filmstar Bronze & Glow, £49 ; Colour Chameleon in Amber Haze, £19 ; K.I.S.S.I.N.G Lipstick in So Marilyn, £23 all by Charlotte Tilbury
Ravain Jay, 45
For this part-time baker, beauty inspiration has always been Italian glamour: red lips and dark, heavy brows. Charlotte created an interpretation of a Dolce Vita-inspired look on her.
Charlotte: When I looked at Ravain, I saw that she had this beautiful Indian skin and features. She has gorgeous skin tone but was wearing the wrong foundation - it was too light and pink, which washed out her warmer shade. Also, in the first picture, Ravain's jaw is heavier, so I sculpted it with a bronzer, contoured her cheekbones to narrow her face and highlighted the top of her cheekbones to add a glow. She has naturally good eyebrows, which I eventually unearthed as Ravain was filling them in with too dark a liner and was going too square on the shape. I lightly filled in the arch and went lighter on the brow pencil, which immediately opened up her eyes.
I love brown eyes, so to bring out the amber and red tones in Ravain's I used my Dolce Vita Luxury Palette (£38), which has warm, reddish tones. I used a black liner to wing, lift and line her eyes: on warmer skin tones you need that black intensity, so it looks more like a kajal. I used a soft apricot shade on Ravain's cheeks, and my K.I.S.S.I.N.G Lipstick in Penelope Pink (£23) on the lips. The whole look worked together rather than clashing, which was how she was wearing make-up to begin with.
Ravain: With the makeover, Charlotte changed my appearance dramatically. I have always loved a glamorous look but this was beyond how I thought I could look - Charlotte defined my cheekbones, softened my eyebrows and accentuated my eyes. I learnt how make-up can bring out the best in your features, and I now use it in a better way to suit my face.
Products used: K.I.S.S.I.N.G Lipstick in Penelope Pink, £23 ; The Feline Flick in Panther, £22 ; Cheek to Chic Blusher in Ecstasy, £30 all by Charlotte Tilbury
The Uptown Girl
Eleanor Hamlett, 58
The 58-year-old counsellor has always worn a nude lipstick with dark-green liner, and hadn't updated her look for years. Charlotte wanted to create a sophisticated make-up look on Eleanor.
Charlotte: Eleanor had a little pigmentation but great-quality skin for her age, so we just needed to get her foundation right. She was wearing the wrong colour: it made her look washed out. Also, as she has a weaker jawline, it was an area I knew I could improve instantly by applying a darker shade underneath to contour a shape, using my Filmstar Bronze & Glow (£49). It took years off her. We also sculpted the cheeks and used a neutral blusher, to warm them up a little.
Eleanor's brows needed some work, so I filled them in with light strokes of an eyebrow pencil, which gave her face more structure. Green liner just didn't work on Eleanor and didn't bring out the amazing aquamarine shade of her eyes. Instead, I used matte and warm chocolate shades from my Sophisticate Eye Palette (£38) to give a chic and subtle look. These shades brought out her eye colour rather than fought against it. Finally, I used a lipliner - an essential item - to make the lips look fuller. I always use the same shade as the lipstick, which brings out the colour and doesn't look obvious. Eleanor's lipstick was too pale, so I applied a much warmer, spicier nude.
Eleanor: I am so pleased with my made-over face. For me, make-up was just part of getting ready in the morning, like brushing my teeth, so I never thought to change it. I like that I don't look overly 'made up', and instead I just look warmer. Since the makeover I use more concealer, have an eyebrow pencil in my make-up bag and a warmer lipstick colour too.
Products used: Filmstar Bronze & Glow, £49 ; K.I.S.S.I.N.G Lipstick in Hepburn Honey, £23 ; The Classic Eye Powder Pencil in Audrey, £16 all by Charlotte Tilbury