The 10 best winter foundations for women over 40 

Yes, it’s hard to break away from your  trusted favourite foundation, but this season’s new formulas are worth the leap
Yes, it’s hard to break away from your trusted favourite foundation, but this season’s new formulas are worth the leap

I recently had a call from a friend. ‘Help, Max Factor Miracle Touch has changed its formulation. Can you get me any old samples?’ she asked breathlessly down the phone.

Then I remembered; I had recommended this silky second-skin base at least fifteen years ago - and she’s STILL wearing it. ‘I’ve been to all the Boots in surrounding areas buying up the last of the remaining stock,’ she explained in sheer panic.

‘I mean, it’s been over a decade, there’s been a few developments on the foundation scene since then. Besides, the newly reformulated Miracle Touch is even better,’ I responded, feeling unhelpful. To me, this was an excuse to introduce her to something new. To her, it was a beauty catastrophe.

Foundation, like denim, is the stuff of beauty ruts. You can date someone’s base by its slightly off-key tone or too-powdery finish just like you can someone's jeans by the width of the trouser leg or the height of their waist.

As someone who thinks of her base like Egyptian cotton bed sheets (game changing), I understand fully that foundation has a special place in the hearts of women who wear it. Trading in the thing that took your skin from blotchy to flawless for your dream job interview/first date/wedding day - any day - is a wrench.

From Fenty Beauty to Charlotte Tilbury, these 10 new foundations prove there's no better time to start switching up your base products Credit:  Ian oliver Walsh

But it’s one of those make-up products that truly gets incrementally better season by season as ingredients and technologies move on. So if you are attached to your foundation as firmly as your views on Brexit, I invite you to be persuaded to try a new finish this season.

There’s never been so many brilliant bases hitting shops all at once. These are my ten favourites - tried, tested and approved. 

Airbrush Flawless Foundation, £34, Charlotte Tilbury

Full, seamless coverage, and the skincare ingredients in this luxury base promise to reduce wrinkles by 22 per cent after eight weeks.

2. PhotoReady Candid Natural Finish Anti-Pollution Foundation, £9.99, Revlon

PhotoReady Candid Natural Finish Anti-Pollution Foundation, £9.99, Revlon

With vitamin E and anti-blue-light ingredients, this creamy, light product helps to protect skin from ageing.

3. Stay Naked Weightless Liquid Foundation, £29.50, Urban Decay 

Stay Naked Weightless Liquid Foundation, £29.50, Urban Decay 

For those who like a matt finish, this isn’t cakey in the slightest, leaving a second-skin finish that’s waterproof  and breathable.

4. Synchro Skin Self-Refreshing Foundation, £38, Shiseido

Synchro Skin Self-Refreshing Foundation, £38, Shiseido

This antioxidant-packed foundation stays put for up to 24 hours, but the best bit is its correcting powder, which enhances your natural skin tone. 

5. Pro Filt’r Hydrating Longwear Foundation, £27, Fenty Beauty

Pro Filt’r Hydrating Longwear Foundation, £27, Fenty Beauty

A hydrating, natural-finish foundation that gives a medium-coverage look. The added grapeseed oil stops the skin from feeling dry. 

6. Foundation Balm, £42, Kevin Aucoin 

Foundation Balm, £42, Kevin Aucoin 

Antioxidants, avocado oil and hyaluronic acid give this velvety, full-coverage foundation a nourishing, non-drying texture. Includes a buffing brush for flawless application.

7. True Match Super-Blendable Foundation, £9.99, L’Oréal 

True Match Super-Blendable Foundation, £9.99, L’Oréal 

Great for dry skin, this contains hyaluronic acid, glycerin and aloe vera for a luminous finish.

8. Flex Foundation  Stick, £32, Milk

Flex Foundation  Stick, £32, Milk

Vegan and cruelty-free, this medium-coverage stick, with chamomile, lavender and blue lotus, calms and covers without creasing.

9. Tinted Moisturizer SPF30, £35,  Laura Mercier 

Tinted Moisturizer SPF30, £35,  Laura Mercier 

Great for anyone who prefers minimal coverage, this has been upgraded with macadamia and tamarind-seed oils to prevent moisture loss. 

10. Luminous Foundation, £31, Anastasia Beverly Hills 

Luminous Foundation, £31, Anastasia Beverly Hills 

A radiant long-wear formula with medium coverage, and one of the widest ranges of shades around – there’s 50 to choose from.