I recently had a call from a friend. ‘Help, Max Factor Miracle Touch has changed its formulation. Can you get me any old samples?’ she asked breathlessly down the phone.
Then I remembered; I had recommended this silky second-skin base at least fifteen years ago - and she’s STILL wearing it. ‘I’ve been to all the Boots in surrounding areas buying up the last of the remaining stock,’ she explained in sheer panic.
‘I mean, it’s been over a decade, there’s been a few developments on the foundation scene since then. Besides, the newly reformulated Miracle Touch is even better,’ I responded, feeling unhelpful. To me, this was an excuse to introduce her to something new. To her, it was a beauty catastrophe.
Foundation, like denim, is the stuff of beauty ruts. You can date someone’s base by its slightly off-key tone or too-powdery finish just like you can someone's jeans by the width of the trouser leg or the height of their waist.
As someone who thinks of her base like Egyptian cotton bed sheets (game changing), I understand fully that foundation has a special place in the hearts of women who wear it. Trading in the thing that took your skin from blotchy to flawless for your dream job interview/first date/wedding day - any day - is a wrench.
But it’s one of those make-up products that truly gets incrementally better season by season as ingredients and technologies move on. So if you are attached to your foundation as firmly as your views on Brexit, I invite you to be persuaded to try a new finish this season.
There’s never been so many brilliant bases hitting shops all at once. These are my ten favourites - tried, tested and approved.
Full, seamless coverage, and the skincare ingredients in this luxury base promise to reduce wrinkles by 22 per cent after eight weeks.
With vitamin E and anti-blue-light ingredients, this creamy, light product helps to protect skin from ageing.
For those who like a matt finish, this isn’t cakey in the slightest, leaving a second-skin finish that’s waterproof and breathable.
This antioxidant-packed foundation stays put for up to 24 hours, but the best bit is its correcting powder, which enhances your natural skin tone.
A hydrating, natural-finish foundation that gives a medium-coverage look. The added grapeseed oil stops the skin from feeling dry.
Antioxidants, avocado oil and hyaluronic acid give this velvety, full-coverage foundation a nourishing, non-drying texture. Includes a buffing brush for flawless application.
Great for dry skin, this contains hyaluronic acid, glycerin and aloe vera for a luminous finish.
Vegan and cruelty-free, this medium-coverage stick, with chamomile, lavender and blue lotus, calms and covers without creasing.
Great for anyone who prefers minimal coverage, this has been upgraded with macadamia and tamarind-seed oils to prevent moisture loss.
A radiant long-wear formula with medium coverage, and one of the widest ranges of shades around – there’s 50 to choose from.