Like skincare, your hair has just as many daily battles in keeping pollutants and environmental aggressors out. In order to keep it looking healthy, shiny and conditioned, factors like pollution and heat damage need to be taken seriously are are fast becoming a more pressing concern for women - especially for hair thinning and loss of elasticity.
So how do you keep bad hair days at bay? It has previously been suggested you should never over-wash your hair as it encourages hair loss and that adopting a scalp-friendly hair regime is the secret to healthier hair, long-term. "Despite many advances in hair care, only one in ten women are happy with their hair, with many women feel let down by their go-to shampoo cleanser," advises Dr. Jeni Thomas, scientist for Pantene Pro-V.
The reason why women wash their hair less is for fear that over-washing it will strip your hair of its natural nutrients. Pantene's new purse-friendly hair cleanser washes in hair lipids (essential fats), which are proven to increase your overall hair health.
What are lipids and why are they important?
One of the primary causes of dry and damaged hair is the loss of lipids which is commonly caused by heat damage, pollution and over-grooming. Essential fatty acids play a primary role in the structure of the hydro-lipid layer - and good fatty acids means less split ends.
“This is the first time I've seen a shampoo which actually strengthens the hair during the washing process," the dermatologist Dr. Vicky Jolliffe from Royal London Hospital says, about the new high street shampoo. "By incorporating lipids into the hair shaft, this shampoo will nourish and cleanse like no other."
Our verdict:If you are looking for a shampoo that goes above and beyond to nourish like a good moisturiser does to your skin, then this one is for you. It does all the hard work so you don't have to. Simply wash your hair and let its powerhouse formula work its magic.