When First Lady Melania Trump took to the stage at the rally where President Donald Trump launched his 2020 re-election campaign, there was something slightly different about her look. It wasn't just the yellow jumpsuit, glowing skin or her beaming smile that was making her appear altogether more, erm, friendlier, it was her new wispy hairstyle.
Bouncy, glossy and curled just-so, it appears as though Melania has been taking notes from The Duchess of Cambridge's Royal hair dressing code. Here, Nando Spano from Neville Hair & Beauty helps us unpick the winning hair formula to gaining public approval.
1. Waves say: I'm quite fun, actually
She's come a long way since the 'I really don't care' jacket fiasco. In fact, looking at Melania's recent outings and anyone would think she is thoroughly enjoying being First Lady. While she used to hide behind a heavier fringe, Melania has softened its edges and created some wispy, casual waves to her hairstyle. If you have naturally straight hair, adding some soft curls lightens your look somewhat, which can be a welcome attribute during somber times.
Indeed The Duchess of Cambridge has become an ambassador of natural waves in recent years, moving away from the straighter hairstyles she used to adopt before she took on her Royal duties. Gentle waves are best achieved by tonging the middle sections only. Wrap large sections around a wide barreled curling tong and leave out the ends for an effortless look. Or try a waver, which does the work for you.
Shine spells: youthful energy
Gloss has become the epitome of youth. The easiest way to get a natural looking 'hair glow' is to have a salon glossing treatment. Shades EQ by Redken is a salon treatment applied to dry hair for 15-20 minutes which leaves hair with a glossy finish that last for up to 24 washes. Choose from Crystal Clear or one of 50 subtle shades to warm up or cool down your natural hair colour or subtly cover greys in between hair colouring appointments. For home use Josh Wood Colour Shot Gloss £15 is the first at-home glossing treatment (available in four shades).
Bounce creates: an air of being approachable
Don't underestimate the power of a bouncy blow-dry. Something The Duchess of Cambridge has adopted since she began her Royal duties, the right amount of bounce and swish gives hair an air of approachability. 'A good blow dry is what gives hair its bounce. Kate's bouncy locks make her look friendly, uplifting and positive. She is a mother as well as the future wife of the King of England and so it's important that her look portrays both of these roles,' says hair stylist Nando Spano from Neville Hair & Beauty.
Volume and warmth equals: openness
Giving hair some added oomph is a trick that presidential candidates and those in public-facing positions often adopt. Hilary Clinton famously took on a bigger, blonder hairstyle during her ultimate Presidential campaign, returning to a flat, limp hairstyle shortly after her defeat. 'Flat hair will pull your face down, whereas root lift has the effect of lifting the whole face, making you look more open,' explains Nando. 'Both Kate and Melania's hair is not only more volumous, they've both gone slightly lighter also which softens their complexions - colouring hair a fraction warmer and lighter gives hair a healthy look,' he adds.
Layers say: I'm just like you
One of the defining features of Melania's recent hairstyles are the soft layers that frame her face. Not only do layers soften facial features, in contrary to a all-one-length geometric hair cut, like American Vogue Editor-in-Chief, Anna Wintour's, layers are less intimidating to the naked eye and give your hair a girl-next-door appeal that's popular with celebrities like Jennifer Aniston.
'Layers frame the face and make you appear more open and approachable. And because they create more movement in the hair they create this vibe of looking healthy and happy,' says Nando. The trick is to avoid going too choppy and opt for some subtle shaping around the perimeter of the face only, leaving the bottom of your hair straight - a blunt base line is the trick to looking ultra groomed.