Travelling to work via public transport is rarely pleasurable, and those supersized adverts for beach getaways do zilch to improve the average commuter’s mood. The same can be said for the now infamous ‘Beach Body’ adverts which gained hundreds of column inches for all the wrong reasons last year.
In New York, the people are beginning to fight back against these body shaming campaigns. The #MyBodyDoes movement, started by New York yogis Jess Andersen and Ashley Simon, has gained traction on social media, shortly after New Yorkers started spotting its body positive messages cropping up on top of advertisements for cosmetic surgery.
My Body Does is an online community launched last year, and which promotes body positivity and feminism. The Affirmation Stickers seen all over the New York Metro contain messages bearing such mantras as ‘My body is a source of joy’ and ‘I am cultivating a loving relationship with my body.’
Snappy they are not, but refreshing they are. “We feel like people, especially women, are told how to feel about their bodies and therefore can end up developing relationships with them that hinge on external validation and narrow standards like thinness, beauty, gender presentation, etc,” Andersen told MTV. “We hope that My Body Does helps women connect to internal queues and reflect on what’s truly valuable about their bodies.”