This month brings one of the biggest moves in beauty: Maybelline has launched the UK’s largest make-up recycling programme, in association with TerraCycle. More than 1,000 recycling bins will appear in stores including Tesco, Sainsbury’s, Boots and Superdrug. They’ll take any brand and any product, except brushes and nail polish at the moment.
It’s brilliant to see a beauty giant do their bit to reduce the eye-watering amount of packaging that ends up in landfill. But how about we also buy more sustainably produced products in the first place?
In a new survey, L’Oréal Paris found that when it comes to shopping, women in the UK said effectiveness and affordability are more important than knowing if packaging is sustainably sourced. So L’Oréal has done the hard work for you on its bestselling Elvive haircare range. As of this month, the bottles are now made entirely of recycled packaging, in a move that will save 7,000 tonnes of plastic globally each year.
Pleasingly, refillable bottles and tubs are becoming more popular among new launches, too. It’s a no-brainer, especially for luxury brands with smart packaging that’s worth displaying in your bathroom. This month, hairdresser to the stars Larry King launches refills of his excellent haircare collection (his keep-forever glass shampoo and conditioner bottles really are something to show off).
Sustainable brand Rahua has launched refill pouches for its shampoos, and elsewhere, if you’re into self-tan, may I point you in the direction of Isle of Paradise? It’s a personal favourite self-tan brand with refill pouches that are made with 81 per cent less plastic than the bottles. It’s these small moves, such as using less packaging across your beauty arsenal, that can add up in the long run.
And thanks to Maybelline and TerraCycle, there are now very easy ways for us to recycle old beauty packaging while we do our weekly shop. Here are some of my current favourite refillable products.
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