Let’s be honest, doing anything this year has been a challenge – whether the ‘any-thing’ in question is having a meal out, enjoying a holiday or just popping to the pub for an impromptu pint. Imagine, then, how hard it’s been to launch an all-new skin or haircare business in 2020.
Plucky brands worth giving a leg-up include Faace, which launched weeks before lockdown (I know, ouch!) and whose anti-inflammatory Tired Faace mask is perfect for men suffering razor burn; Salt Grooming, whose brilliant hybrid wax-and-clay styling product merges the best attributes of both and features texture-adding sea salt; and Dexter Grooming, whose clever Heated Comb will transform how you coax your hairstyle into shape.
And new grooming brand Beyl is one to watch, too (its eye cream is particularly good). If you need a further incentive to back these emerging brands, they’re all made in Britain. Result.